West Brom must cash in on Saido Berahino in this transfer window

Football  West Bromwich Albion v Manchester CityWhen he burst onto the scene two years ago, Saido Berahino was regarded as one of the top young players in the country. Now, after a tough six months at West Brom which has seen him gone from hero to villain, the time has come for the Baggies to cash in on the controversial striker before his transfer value falls anymore.

On transfer deadline day at the end of the summer window, Berahino was strongly linked with a move for Tottenham, with Spurs believed to have made a number of bids. The 22-year-old made clear his disappointment at failing to move to North London by taking to Twitter, where he claimed he would never play for West Brom chairman Jeremy Peace again.

He never followed through with his promise however and soon returned to the side, but he still hasn’t patched things up with Baggies’ manager Tony Pulis. Last season Berahino appeared in all 38 Premier League games, starting in 32 of those matches. This season he has appeared in only 18 games, 10 of which from the bench.

Reports have surfaced in recent days suggesting that West Brom will allow Berahino to leave for free in 18 months time, regardless of interest now or in the summer. Given that the relationship between club and player has broken down so much, it seems highly unlikely the Englishman would play an important role for the side during the rest of his time there.

Considering it is likely that other Premier League clubs would still be willing to pay upwards of £15 million for Berahino, West Brom must take this chance to sell. Berahino will not be a regular starter for Pulis, and the sale may free up funds for the Baggies to go out and buy a replacement.

Given that a player of the quality of Charlie Austin signed for Southampton for just £4 million already in this transfer window, West Brom will certainly be able to find a good striker for under £15 million if they sell Berahino.

If they leave it any longer, Berahino’s transfer value will continue to fall. A sale now is in both parties’ interests, and is easily their best option.

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